FOR IMMEDIATE RELEASE

PANASONIC INTRODUCES A NEW WEARABLE FULL HD CAMCORDER
HX-A100: Point-of-View Active Lifestyle Camera

MISSISSAUGA, ON (April 25, 2013) – Panasonic is pleased to announce the HX-A100 Wearable Camcorder, designed to let users easily capture and share images of everyday life, including sports and events.

The compact, lightweight design of the A100 makes it comfortable to wear. By setting the camera on the included earhook, users can enjoy the convenience of hands-free shooting without a helmet. A Multi-mount option is also available for mounting the camera to a helmet or backpack. The camcorder’s waterproof design enables even greater shooting freedom in situations where it might get wet.

Another feature of the camera is its built-in Wi-Fi functions, which allows users to broadcast live video with simultaneous Full-HD recording. It also makes it easy to upload recorded images to a social networking serviceusing a smartphone or tablet.

The A100 achieves excellent image qualityand its compact size and lightweight design make it the perfect tool to capture images on-the-go.Featuring a host of image-enhancing technologies, including a bright F2.5 lens, aBSI Sensor, and Advanced Image Processing LSI, this wearable camera captures clear, low-noise images in both bright and dim lighting situations. It also minimizes shooting mistakes, with an Image Stabilizer to suppress blurring, and a Level Shot function to automatically correct tilted images.

Features of the A100
- IPX8-compliant waterproof design for safe outdoor shooting in water depth down to -1.5m / 5ft for up to 30minutes
- Dustproof design allows shooting safely in sandy or dusty environments
- Wi-Fi connectivity makes it possible to broadcast live streaming video on Ustream as it is recorded in Full-HD Quality
- Recording can be turned ON/OFF with a smartphone or tablet while watching in live view
- Content can be easily shared onsocial networking sitesusing a smartphone or tablet
- High low-light performance with an F2.5 bright lens, 1/4.1-inchBSI Sensor, and Advanced Image Processing LSI
- Level Shot for automatic correction of tilting images, which often occur unnoticed
- Image Stabilizersuppresses blurring for crisp and clear images
- Sharp, impressive slow-motion video in HD quality
- Recording formats: 1920 x 1080/60 fps, 1280 x 720/120 fps, 640 x 360/240 fps
- Wind Noise Cut function suppresses excessive wind noise
- 140 minutes of battery life1 for extended shooting on a single battery charge 1 When recording in Full-HD with Wi-Fi turned off

A subsidiary of Panasonic Corporation of North America, Panasonic Canada Inc. provides a broad line of digital and other electronics products and solutions to meet consumer, business and industrial needs.Consumers seeking more information on the company’s products can call Panasonic’s Customer Care Centre at 1-800-561-5505 or access Panasonic’s home page at www.panasonic.ca.

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For more information:
Leanna Rizzi
Environics Communications
416-969-2824
lrizzi@environicspr.com
Stephanie Dale
Environics Communications
416-969-2756
sdale@environicspr.com